Electric vehicle batteries are designed to be more robust, as they carry a heavier load and last much longer. Of course, they`re also a little more expensive than your average Iphone Battery.
It`s no secret that batteries represent a large chunk of EV change, and are presumed to be one of the bigger stumbling blocks to EV ownership.
Of course, cell prices and battery pack prices are two different entities. A battery pack includes individual cells, supporting structure, a cell cooling system and a battery management system.
To understand what impacts a battery`s life, it`s important to first understand how it works. EV batteries are lithium based – when they are charged and discharged once, it`s called a cycle. A battery`s capacity will degrade as the cycle number increases. And battery life is measured in those cycles, with the industry standard of cycles close to 80 percent considered a benchmark.
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Wu Changjiang, president of NVC Lighting, clearly stated to the participating media at the 15th anniversary celebration that 15 years is only a comma for NVC's development process. NVC's future goal is to enter the top three global LEDs.
"NVC lighting is not mainly for engineering? The price of their products is too expensive. We mainly do retail. Their prices are much more expensive than ordinary brands. It is difficult to attract consumers." NVC Lighting Shenzhen The agent told the reporter.
The dealer has been responsible for NVC lighting for five years, and recently he intends to change other brands. The reporter saw in his shop that although the facade of the store still bears the logo of NVC, there are not many products of NVC in the whole store. The reporter found out that the products of the two Zhongshan brands occupy the mainstream position in the store.
In response to this change, the above-mentioned dealers explained that the prices of the products of the two Zhongshan enterprises are similar to those of NVC, and the appearance is relatively new. To a certain extent, they are more popular with consumers.
In fact, it is not uncommon for two Zhongshan companies like the above to seize the NVC channel. Although NVC's channel advantage is unmatched by most lighting companies in China, the so-called "shooting the birds", NVC's huge channel advantage has also been swayed by emerging LED lighting companies without channel resources.
In addition to the above-mentioned threats of being replaced, NVC Lighting is also facing the challenge of being “drilled†by other domestic third- and fourth-line lighting brands.
"As far as I know, the 3rd and 4th line brands sink directly into NVC's dealer store. This phenomenon is very common. After all, NVC's product prices are too high, and NVC itself has higher requirements for its dealers. In this process, if other companies can give dealers certain preferential conditions, they will certainly attract their attention." A person in charge of a lighting company in Shenzhen told reporters.
As the person in charge said, in the process of visiting the market, many reporters of NVC Lighting are filled with products of other brands. The prices of these products are relatively low, and the salesmen are more enthusiastic about recommending to consumers. This product.
In response to this phenomenon, Lai Shixin, general manager of NVC Lighting Shenzhen Operations Center explained that all of NVC's agents have specific preparations in certain areas, and are controlled by NVC in the application system. "In my system, this kind of behavior is impossible to happen." Lai innovation said vowed.
In fact, as the core consumer psychology of consumers, the price of products has a profound impact on consumers, and this effect is particularly evident in home retail stores. NVC lighting frequently encounters the challenges of other lighting brands and its high product prices are not unrelated.
At this year's new product launch, NVC has released more than 600 new LED products in 6 series. According to reports, the civilian products dominated the six series of products.
In fact, for NVC lighting, engineering channels are their main channel. Although NVC has a certain role in civil lighting, the lack of market awareness and high prices have once restricted the promotion of its products.
Sales of the LED residential lighting market are also more dependent on retail channels. In order to enter the civilian market, in addition to a rich product line, product prices also play an important role.
At present, the price of NVC lighting products is also correspondingly lowered, but this range is relatively low compared to the entire industry.
"Compared to last year, NVC's product prices have dropped, but the magnitude is not large. For example, the retail price of 3W ceiling lamps needs 38 yuan, while the price of 18W T8 lamps of 18 meters still needs about 80 yuan." The lighting dealer said. 
NVC lighting high price is difficult to attract consumers to retail channels
[Text / Luo Shenghua] As the largest supplier of lighting products in China, NVC Lighting's every move always gives the industry unlimited suspicion. In fact, compared to other traditional lighting companies, NVC lighting has always been a big deal.